ABOUT MEDAVITA


 An essential choice of high performance products completes the MedaVita range for professional salons. Formulations designed to offer.. 

professional results, versatility and pleasure for the senses.


 

MEDAVITA COMPANY PROFILE 

MedaVita headquarters

YEARS OF EXPERIENCE SERVING HAIRDRESSERS
MedaVita, with its headquarters in Milan, is the leading Italian brand for haircare treatments. The Company’s mission is to develop, manufacture and commercialise top-quality professional cosmetics for the beauty of hair. With more than 40 years’ experience in this sector, MedaVita maintains its steadfast vocation of providing the best service by offering a wide range of products that meet the most demanding needs created by the far-reaching cosmetics world of today.

SAFETY FROM QUALITY, SATISFACTION FROM RESULTS
With continuous investments in Research and Development, MedaVita Laboratories place their quality targets at top levels, formulating cutting-edge products made from raw materials that have been carefully selected, in order to guarantee results that improve professional hairdressers' performance and satisfy their customers.
The special haircare products produced by MedaVita, a pioneer in the field of phytocosmetics, are formulated using plant-derived active ingredients, and are manufactured using advanced technology, with maximum guarantees of hygiene and safety for the user, and with respect for the environment.

A STRONG ITALIAN REALITY..... APPRECIATED IN THE MOST QUALITY-DEMANDING INTERNATIONAL MARKETS
Backed by its position of leadership in Italy, MedaVita is also appreciated in the most quality-demanding international markets, where in addition to reasserting the elegant style and innovative dynamism of the “Made in Italy” label, the winning brand has also proved that the quality of its products guarantees satisfaction and high loyalty among clients.

Enter the world of MedaVita and discover a valuable, reliable partner.

COLOURS:

The Professionali range by MedaVita presents a series of technical products with a high scientific content dedicated to salon colouring, aimed at performance, practicality and protection of the hair.

Il Colore MedaVita is a rich range of permanent colours formulated to satisfy any creative and technical need, with the guarantee of a top quality colour result in terms of shine, intensity and duration of reflexes, as well as extreme respect for the hair physiological balance.


 il Colore

Self-protective oxidation colouring cream

60 ml tube

Action

A wide range of shades, divided into the series BLOND (gold, honey, fashion and superhighlighting), RED (copper, mahogany and red), BROWN (and chocolate), NATURAL (natural, ash, irisé). The CORRECTORS allow to obtain bright colours or can be used to intensify reflexes. The perfect tone matching and the exact correspondence of shades on the colour chart guarantee safe and repeatable results. Il Colore MedaVita is delicately and pleasantly perfumed, does not cause scalp itching and is easy to rinse.

Result

Long-lasting colour results, excellent hold of reflexes and perfect coverage of any percentage of white hair (not only with the natural shades but also with the ash and golden shades). Intense colour shine, even with very sensitised hair.

Active Ingredients

Thanks to the unique formulation without direct colouring agents, reflexes do not fade. Il Colore MedaVita contains oxidation dyes of the highest purity and extract of Limnantes Alba, a plant whose oil protects the hair shaft during colouring and enhances the final result, optimising colour duration and shine.

Complementary Products

Medavita Colormax with 10, 20, 30 or 40 volumes • Medavita Cosmetic shampoo


 



 ENJOY tea-based colouring cream

100 ml tube

Evolution in hair colour

Enjoy is a revolutionary semipermanent hair cream formulated with organic tea extracts to enhance the colour of hair, making it particularly intense, shiny and glowing with health. Does not contain ammonia or paraphenylendiamine and guarantees coverage of white hair with an intensity and duration comparable to those of a permanent colouring product. The exceptional richness and intensity of the colours in the range comes from 4 tea extracts, selected specifically for the different shade groups:

  • Naturals: white Tea
  • Golds: yellow Tea
  • Reds and coppers: red Tea
  • Cocoa, chocolate and sand: black Tea

Lightening power: none with Enjoy Developer, slight with Enjoy Booster Developer

Evolution in hair care

The botanical tea extracts colours hair naturally and guarantees an incomparable performance while treating the hair extremely delicately. Tea protects and nourishes hair. It is a very effective antioxidant that strengthens, softens and enhances the shine of each hair shaft. Enjoy colouring cream has the natural scent of tea so that having your hair coloured becomes an enjoyable beauty- and wellness treat.

Highlights / Gloss & Shine

Natural Mèches nuance was designed to give highlights a more natural look, getting rid of any yellowing. It can also be used to revitalize and revive the shine of natural or coloured hair with extra softness and workability.

Complementary Products

ENJOY Tea-based Developer • ENJOY Tea-based Booster Developer

To enhance and maintain the shine and beauty of colour use the specific Medavita Cosmetic Shampoo and other ColorControl products.


 Absolute Blond Powder

Bleaching Powder with Chamomile and Irish Moss 500 gm Jar

Bleaching powder with exceptional lightening performance. The cosmetic action is boosted by the extracts of Chamomile and Irish Moss red seaweed; their extraordinary soothing and conditioning properties, act in synergy with the restructuring filming polymers, for guaranteed effective bleaching that leaves the hair soft. The formula is characterised by progressive lightening action and adjustable intensity, for accurate results. Anti-yellow effectiveness on all hair types. Perfect adherence to the hair during application time.

Non volatile cosmetic bleaching powder with lavender fragrance

Lightens up to 6/7 tones

Ideal base colour: Natural and coloured hair

Ideal for streaks and balayages

Elastic and manageable mix




 







 


Absolute Blond Paste

Bleaching paste with Chomomile and Irish moss 500gm Sachet

Bleaching paste with exceptional lightening performance. The cosmetic action is boosted by the extracts of Chamomile and Irish Moss red seaweed; their extraordinary soothing and conditioning properties, act in synergy with the restructuring filming polymers, for guaranteed effective bleaching that leaves the hair soft. The formula is characterised by progressive lightening action and adjustable intensity, for accurate results. Anti-yellow effectiveness on all hair types. Perfect adherence to the hair during application time.

100% Non volatile cosmetic bleaching paste, neutral fragrance

Lightens up to 6/7 tones

Ideal base colour: natural and coloured hair

Ideal for total bleaching and cosmetic colour removal

Creamy and malleable formula



 ENJOY Mask

Silver, Violet, Brown, Red, Copper and Gold 200ml Tube

Colouring and Treating in one service:

Enjoy Mask is the new hair colouring treatment, for direct application, with tea extracts, enriched with AHA fruit acids (bilberry, lemon, orange, sugar cane and maple sugar), a true beauty treatment to pamper hair. Enjoy mask carries out an effective anti-oxidant and anti-ageing action leaving the hair soft and easy to comb. The enjoy mask formula is designed to offer an easy solution to enhance and tone hair colour without the need to mix cream peroxide. In one single treatment Enjoy Mask:

Illuminates, conditions and nourishes the hair

Enhance the cosmetic colour

Corrects or enhances hair colour

Tones meches and covers white / greying hair

Concentrated Pigments:

Thanks to the high concentration of pigments, deeper colour can be achieved by increasing the processing time, giving visible results on different tone levels using a single nuance.

Acid PH:

Helps to close the scales of the hair cuticles for extremely shiny results.

Nuances:

The Shades can be used alone or mixed together to create an endless range of shades

How to use:

Apply Enjoy Mask to clean, towel-dried hair. The amount needed depends on the length and thickness of the hair (25-30ml is generally enough on medium-length hair). Leave the product for 5 - 20 minutes depending on the intensity of the colour required. The intensity of colour can be increased by extending the processing time. There is no need to use a heat source. Rinse thoroughly and style as usual.

 

My Review

Medavita colour products are what i choose to use in my salon. I have found that Medavita is the only hair colour  that not only gives full coverage, it is nourishing and conditioning on hair, and I haven't had 1 client react or say their head is itchy or burning during colour process. 

Medavita  started over 50 years ago specialising in the condition of hair, hair structure hair problems,and  hair loss,  MEDAVITA  introduced colours and styling products that are also gentle and healthy for all hair types. IMEDAVITA is all about Hair Condition - and about getting your hair to optimum condition. Iv'e  used other colour  products over the years,  MEDAVITA is the only one I use now.  In my opinion  I believe MEDAVITA  to be one of the best hair products on the market - for Colours-Treatments-Shampoos & Conditioners.

Big thumbs up from me!

FOR MORE INFORMATION ABOUT MEDAVITA PRODUCTS CLINK ON THIS LINK   www.medavitatjshaircompany.com.au